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Where the COVID-19 pandemic has wrought much adverse changes on lives across the globe, e-commerce is thriving like never before.
Since worldwide lockdowns imposed earlier this year, significant shifts in buying behaviours have rapidly emerged. Consumers started turning more to online shopping for everyday items like groceries to minimise physical interaction outdoors for fear of contracting the coronavirus. The demand for medical masks, hand sanitisers and cleaning products skyrocketed; corresponding with a drastic decrease in the sales of non-essential goods (i.e. fashion and luxury) as consumers readjust their purchasing patterns to weather these difficult times.
This new reality has evolved the already advanced e-commerce landscape in Malaysia by unimaginable leaps and bounds. Within the first few months of the crisis’ emergence, the country’s top online platforms recorded a 149% surge in sales. Between Q1 and Q2 of 2020, web visits to top digital marketplaces, Lazada and Shopee, grew over 40% and 30%, respectively. These consumer trends are expected to sustain well after the outbreak, as many Malaysians would have likely formed the habit of buying online.
As SMEs rush to digitalise their businesses in a competitive climate that progressively moves from offline to online shopping, digital adoption thus becomes less of an option than it is a necessity for these businesses to survive.
In view of the myriad of marketplaces available, how do some of the best e-Commerce websites in Malaysia measure up against one another in terms of visibility and traffic?
With an extensive database of domains, SEMrush’s Organic Research reports make a powerful suite designed to uncover a website’s organic search competitors, top performing keywords with the highest traffic yield, as well as if and how they are ranking on Google SERPs – all invaluable intelligence in planning a campaign to drive more web traffic.
SEMrush is the #1 award-winning online marketing toolkit for digital marketing professionals, offering over 40 advanced features to help businesses uncover top-level market insights and opportunities. The all-in-one suite of SEO, PPC, competitive research, social media management, and content marketing solutions is trusted by 6 million users worldwide across industries.
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